Team Signature Colorways
When the SDS launched in 2001, one of the foundation ideas was the expansion of the marketed-to-death “rider driven” concept. Enter the Syndicate—the idea that all types of riders should influence all the different areas of Rome. Team riders, of course, have always had a lot of input, but the Syndicate extends much farther to include shop kids, local 100-day riders, shop owners, highly involved Rome reps, Rome employees, and everyday shreds who get in touch via the website.
Given the broad, inclusive nature of the Syndicate, pro models have never been part of the Rome line (the Lumbergh faux pro model back in 2005 or whenever doesn’t count). In 2012, the SDS still hasn’t opted into doing pro models.
But since a bunch of Rome’s riders have very distinctive senses of style and personal taste, they have decided to give them the freedom to design their own signature binding graphics. Enter the Team Colorways.