Tell us a little bit about your shop and its history in the shred scene.
Evo started as an e-commerce business in 2001. In the fall of 2005, we opened our first retail store in the heart of the Fremont neighborhood just north of downtown Seattle.
What makes your shop different then all the others?
We represent a large section of core action sports products. We carry snowboards, skateboards and skis year round, while carrying wakeboards in the summer. Our apparel and tech-wear assortments have a little something for everyone in the family and we pride ourselves in outfitting die-hard boarders and weekend warriors a-like. Our employees do what they love to sell – which makes it easy for them to relate to and understand what the customers are looking for to make sure they get set up right.
Do you have the “couch vibe” or is it more about the product? What is the vibe in general?
Our daily vibe really depends on the time of year. Weekends starting in October begin to get crazy with customers coming in to update their gear or tune-up their rides. In the Pacific Northwest we have had the luxury of two solid snow seasons back-to-back and late seasons at that. We have found ourselves fitting boots daily through mid-June the past two years. Our summers, while mild in comparison to the rest of the country, bring a mellower vibe to the shop. We’re always upbeat, quick to jump in and help a customer, no matter how busy we are – regardless of snow, rain or shine.
Does your shop carry skate and surf or is it all snow? Briefly describe what we can find on the shelves.
At Evo you can find skate, snow, ski, and wake. We carry hard goods, soft goods and accessories in a wide range of brands and styles. In every category we try and carry manufacturers both big and small.
What are three things it takes to work in the store?
- Great communication skills
If it’s a hammering snow day and some of the best pow ever, what do you do to keep employees in the store?
We’ve been tempted to shut the store down on the most epic of days, but we still keep the doors open. Our full-time staff is usually stoked by how flexible we are with schedules. While not everyone can call in sick on a pow-day, we are pretty flexible and our crew works together well to help each other out by covering a shift when someone is trying to find the white room.
Describe your crew that works there.
We are some hard-working, fun-loving, authentic, respectful people from a wide variety of backgrounds and life experiences. The crew here has a deep passion for the sports we participate in and we truly want to help every customer find exactly what they need.
What is the most played shred flick in the history of the shop and why?
That’s It, That’s All. The movie’s name speaks for itself. It was cinematically ground breaking when it was released and anyone who has laid eyes on that movie can appreciate beautiful visuals captured by Brain Farm.
Where is the shop local hang out? The best place to grab a drink after hours, or chill with some friends?
Seattle has so much going on, it’s hard for one place to be called “home” for the team. Woodsky’s is just down the street and has done a great job representing the snow culture in Seattle with their retro snowboard and ski vibe.
If the Rome crew came through would you be cautious to let them in or does the reputation surpass them?
We love everybody; the Rome crew is always welcome!