Shop Profiles
East of Maui Profile
Tell us a little bit about your shop and its history in the shred scene.
We started off before there was a shred scene and before we knew how to snowboard! Then all of a sudden we we’re smack dab in the middle of shred! The whole crew rides, therefore we appreciate high end products and equipment. With the right equipment you can have a better experience out there. “Experience the Ride” is the feeling you get from a visit to the shop.
What makes your shop different then all the others?
A few big things about our shop are…the diversity in business, product, and industry knowledge and we are really out there living it! We’ve been named by more than one industry rep as the “Biggest little shop in the World”!
Do you have the “couch vibe” or is it more about the product? …What is the vibe in general?
The daily vibe is all about the product, but there’s always a shop guy/kid/chic hanging around. Everybody here is so laid back, we have customers from 4 to 84 years old, no kidding. We’re still stoked after all these years!
Does your shop carry skate and surf or is it all snow? Briefly describe what we can find on the shelves.
As the seasons change the shelves change- We carry all the goods from skate, surf, and snow, to stand-up-paddle, apparel, sunglasses, flip-flops, and roof racks. Over the years the product mix has changed. We started off selling only windsurfing in 1979 then we have morphed into a multi boardsports shop over the past 30+ years.
What are three things it takes to work in the store?
- Positive attitude.
- Enthusiastic, willingness to learn, and enjoys to participate in the sports we sell=must ride.
- Honesty.
If it’s a hammering snow day and some of the best pow ever, what do you do to keep employees in the store
Entice them with beer and threaten their job security… and what really happens is the owners work and the employees are free to hit it.
Describe your crew that works there.
Laid back and into it. Happy to come to work on time and that includes the owners!
What is the most played shred flick in the history of the shop and why?
Fear of a flat Planet, because it’s awesome!
Where is the shop local hang out? The best place to grab a drink after hours, or chill with some friends?
My house, Three Brothers Pizza, or the Boatyard Bar.
If the Rome crew came through would you be cautious to let them in or does the reputation surpass them?
Will and LNP have been here before, and their welcome back anytime!