Tell us a little bit about your shop and its history in the shred scene.
DAMAGE has been in the game since 2005. Great shred scene with plenty of local shred heads that love to have a good time. Plus, piles of events and parties throughout the snowboard season for all ages and skill levels. We have 3 resorts within a 30 minute drive and the city sits on a hill so when we get hit with a good storm you can strap in on top of one of the streets and shred right on down to Lake Superior. With the city being built on a hill the urban options are endless. Rails, street gaps, wallrides and everything in between can be found in Duluth. If you come here you’re guaranteed one hell of a good time!
What makes your shop different then all the others?
It’s very community driven with support to back it.
Do you have the “couch vibe” or is it more about the product? What is the vibe in general?
A little bit of both. Folks know we have the prime product and there’s always a shred flick on the TV come winter time.
Does your shop carry skate and surf or is it all snow? Briefly describe what we can find on the shelves.
Skateboards and snowboards is our game. Loads of shoes, clothing and accessories are also jammed in our little shack.
What are three things it takes to work in the store?
- Smart and knowledgeable
- Love to skate and shred
- Party Hardy
If it’s a hammering snow day and some of the best pow ever, what do you do to keep employees in the store?
We are lucky enough to have the shop 10-20 mins from the resorts so we can split up the white gold throughout the day. (Boss shreds first!)
Describe your crew that works there.
Hardworking and living the dream of skate and shred!
What is the most played shred flick in the history of the shop and why?
That’s a tough one. I would say dawger and people videos. Seems like our DVD player takes a crap every winter so we resort to the VCR and bring out the box of old tapes for a few weeks.
Who are some riders on the come-up that visit your shop... a rider people should look out for?
It’s Minnesota and everyone rips it from young to old! We have a few dirtbags on the up and comer list.. Rome’s very own Mark Wilson and Viktor Simco and Jared Jordan can show you a thing or two. There are so many unique and good shreds in our area that can blow some minds.
Where is the shop local hang out? The best place to grab a drink after hours, or chill with some friends?
We have some good dives and some bad depending on the night or event. Pizza Luce and Carmody Irish pub seems to be the best of both worlds. The skatepark and a six pack can get the job done in the summer time and Mont Du Lac resort has been the winter hot spot.
If the Rome crew came through would you be cautious to let them in or does the reputation surpass them?
They have come through a couple times all ready, so we must be doing something right around this dump!