Shop Profiles

The Faction Profile

Give us a quick run-down of your shop and its history.

Opened up in 2003 with a focus on quality gear and supporting the snow, wake, and skate scene. Jason, the owner has been riding for 20 years. The Faction was built off of that experience, and brought a riders mentality into a shop that catered to the riders.

What is it about your shop that keeps the local shreds coming back to get all their gear?

We all snowboard and that is not just our hobby or our job, it is our lifestyle. Most of the customers get that and they want to be a part of it too. We support the scene like it deserves. We sponsor a half dozen local rippers, throw massive contests, make local shop videos, work with the park crew to design cool and exciting new features that the shredder will like.

Describe your local shop crew; do you often have people hanging out at the shop?

The crew that hangs runs deep, so yeah there is always someone lurking in the shop, especially when it comes to all the new snow gear coming in. They come in to the store and fight over who is going to get what board or bindings. It’s awesome to see that energy in the scene.

Any up and coming shop riders to keep an eye on?

For sure, Matt Armour and his brother Andrew are putting us on the map. C-Dub is riding for Stepchild. We also got a couple other younger riders that are stirring the pot right now. Check out their little teaser videos on our Youtube page http://www.youtube.com/user/FactionBoardShop

What’s your local spot for lunch/dinner how about your evening hangout zone.

Rappers throws down the best A-1 Burger in town. So good! I keep it chill most evenings, but the mini-ramp at my house is always a good time with a few brews and friends.

Do you have any yearly event at the shop that you look forward to?

Oh yeah, Faction Challenge! Our 7th Annual event will be held at Andes Tower Hills, Feruary 28th, 2010! It is our largest annual event and the kids get so hyped for it. I love doing that contest!

What’s the hardest part of working in the shop?

Not being able to ride when the riding is the best. Some days I do get off, but most of the time I end up manning the shop while the shop dudes are shredding.

“Will you guys sponsor me?” “do you have any free stickers?” which one do you hear most often?

“Will you guys sponsor me?” Shoot me please!

Describe your local’s run, hot lap or secret pow stash.

Hot lap for sure, 2 minutes up and 15 seconds down.

Do you get out on the hill enough to make you happy?

Definitely not. I wish I had more time to go but the older I get the harder it is to get time to get on the hill. I always take a week long vacation to Colorado to shred after the Christmas rush though.

When do you feel that switch go off in your head that snowboard season is coming quick?

When those first flakes of snow fly I go into hyper mode about the season kicking off! No matter if it is October or November it just gets me going.

What’s the shop’s all-time most played shred flick? What makes it the best flick for repeated viewing?

Probably our first or second shop DVD. Those flicks stoke us out on the local scene and give the other local kids something to look up to, and desire. I think it even helps the other local kids progress by seeing shop riders on our TV.

Visit them online at: www.factionboardshop.com