Shop Profiles
Axis Profile
What is it about your shop that keeps the local shreds coming back to get all their gear?
Axis is a shop founded by three friends who all had the same passion which is: shredding. The shops have built a great reputation throughout the years by keeping a tight crew of friends and riders, a sick brand image and an amazing service to all of its clients. Axis also has the widest selection of snowboard gear and clothing available in the Laurentians.

Describe your local shop crew; do you often have people hanging out at the shop?
Groms usually hang around the shops before and after shred sessions talking with the staff about where to go and what to ride for the day. After the day they’ll swing by again and figure out what is up for the night; a party, a night session or just a good old backyard jam.
Do you remember buying your first kit? How do your early snowboard purchasing experiences affect how you sell snowboards?
The staff in board shops should always have a great attitude and good knowledge of the products they sell to the young kids. They see you as a role model, they’ll go on telling their friends what they experienced in the store and about how “cool” you were to them. You can’t let them down, they’re the future!
Do you have any yearly event at the shop that you look forward to?
Every year we host:
- Taxis Hold’Em 28/11/09 (Rail contest at Saint-Sauveur)
-Axis Slopestyle 27-28/03/10 (Slopestyle contest at Saint-Sauveur)
“Will you guys sponsor me?” “Do you have any free stickers?” which one do you hear most often?
The A*S stickers that are given out at the counter must be the most asked question here. Before they even mention the word “sticker” we just hand them over to the kids.
What’s been your all time favorite sticker?
A*S die-cuts definitely have the sickest color ways and sizes available on the sticker market.
What’s the best story of a customer trying to return something or ask for their money back?
Our stores are very tolerant of goods brought back to the store. We have a great policy in order for customers to exchange their purchases. But sometimes customers just push it a bit too far with the things they bring back. We had a lady bring back a pair of jeans which were pretty much tie-dye. She told us she had not used any bleach. The jeans were SICK, but we could just not take them back. She kept arguing with us telling us it was our fault if they had changed color. A few days later her son admitted to her it was his mistake. She called the store to apologize... we just told her to give her son a spanking (kidding).
Do you get out on the hill enough to make you happy?
Most of the staff here would ride 24/7, that’s why we work here. Everyone gets out there as often as they can... But it’s never enough.
When do you feel that switch go off in your head that snowboard season is coming quick?
As soon as the partying starts with the premieres, everyone starts getting hyped with the new movies and the countdown is on.
What’s on the music playlist in the shop lately? Who usually gets controls over the music and why?
We have some pretty good playlists here going from some Frank Sinatra mixed with Biggie all the way to Justice tunes.