Born in the foothills of the Austrian Alps, The Rome Lodge has since grown into a global phenomenon. Entering its 5th year The Rome Lodge is our alternative to traditional tradeshows. Sure, we can talk about snowboards all day long but wouldn’t you rather just go ride them?
New for 2018, we decided to bring a new version of The Rome Lodge to North America. More specifically to RED Mountain Resort in beautiful Rossland, B.C. Over the course of eight days we had the pleasure of showing 16 different North American shops what our new 2019 line is all about on the virtually limitless terrain of Red Resort.
For us, snowboarding has always been so much more than an activity. It’s a way of life that drives and informs so many aspects of our annual migrations, savings and thought patterns. The Rome Lodge is a physical manifestation of that idea, snowboarding above all else. Sure, we might drink a thousand beers at night but we’re still getting up for coffee and first chair no matter the headache. Talking shop, family style cooking and limitless good times are what we’re all about. Add in some of the finest retailers in the game plus a world class resort and you’ve got guaranteed good times.
As the first stop on the ‘BC Powder Highway’ Red Mountain Resort is sleeper cell of a mountain with some absolutely insane terrain and a laidback attitude that really makes you want to send it. With a seemingly endless supply of sidehits, easily accessible side country hikes and some of the most dreamy tree runs in the world, Red truly a snowboarder’s paradise. Maybe it was the company, maybe it was the mountain, but something there is something undeniable sendy about Red. Maybe it’s the new Ravine and the way it feasts on deep snow and endless sets of sidehits but at the end of the day, boarder’s gonna board.
At Rome SDS we believe shops are where snowboarding lives. We believe snowboarding is way more fun than tradeshowing. We believe pow days are way more fun with friends. Combine it all and you’ve got The Rome Lodge.
Cheers and thank you to all the retailers, reps and locals who made The Rome Lodge Canada possible. Endless thanks to Red Resort for hosting us and being one of the sendiest places on earth.
Cheers to snowboarding, long may she live!