When we set out to design our outerwear, the idea was to merge art and technology to build collections around the perspectives and opinions of riders. From the start, we decided to not let technology define a collection, but rather we decided to spread different levels of tech throughout each collection. Since technology shouldn’t discriminate against personal style, the idea was to power up each collection and let the personalities of each one speak independently.
The Fit and Function of Everyday Snowboarding
- Influences: Snowboarding. Back in the day when few resorts allowed snowboarders. Last season. This season. Fall-line, down-mountain riding. Grabbing tail on a backside 7. Obsessions with frontboard style. Resort-town flophouse. Weekly road trips.
- Fit: Relaxed and Relaxed Articulated
- Tech: 10mm to 20mm waterproof-breathability. 100-Day Design Details
The Great Experiment of Liberty
- Influences: Music. Art. Snowboarding. Creativity. Self-expression.
- Fit: Slim
- Tech: 10mm to 15mm waterproof-breathability. 100-Day Design Details