Binding Technologies Division

When the Design House sets out to create a collection of bindings and binding technologies, we start with some fundamental ideas about snowboarding. First, riders have unique personalities and preferences—individuality of style rules snowboarding. Second, snowboarding isn’t a rigid, racer-like motion—flexibility is key, and more specifically, flexibility that gradually leads to higher levels of support. Third, there are moments in the motion of snowboarding when you simply need an undiluted, precise power connection.

These ideas are the framework that guides the design of binding technologies that maximize customization, progressive flex profiles, and the direct transfer of energy from rider to board. These ideas inform innovations like the C_FLEX Insert, the PF Cassette and UnderWrap Heel Hoop. These ideas yield a unique interpretation of composite binding design that unifies a lightweight, stiff aluminum heel hoop and a more flexible glass-filled nylon baseplate for enhanced customization with the right balance of side-to-side flex and toe-to-heel direct connection

Run through the design process of the Binding Technologies Division, these fundamental ideas about snowboarding result in C_Design, Progressive Flex and Direct Connect.