SDS Updates

Shop Girl of the Week: Ivory Moore

Jan 12, 2012 - 03:56 PM EST

According to the internet, Ullr traveled around in a ship made out of bone, and was mentioned in the eighth century epic poem "Beowulf." Any shop named after this dude is OK in our book, so we sat down with Uller's own Ivory Moore for the latest Shop Girl of the Week.

Where’s your hometown shop?

Uller’s Ski and Board in Dallastown, PA.

What’s your home mountain?

Ski Roundtop.

How long have you been working in the shop?


This is my third winter.

How’d you get the job?

The last shop I worked at closed up and my old boss told my new boss I was the only one worth salvaging.

What makes your shop stand out?

This sounds cheesy but we have really great customer service. We know what we’re talking about and we are intent on making sure the customer is going to have as much fun on the hill as we do.

Regardless of what all you core kids out there think, we also integrate- skiers and boarders are treated as equals. We all hang out together on and off the mountain, half the employees ski and board... just out there spreading the stoke of Winter!

What’s the craziest thing a customer’s asked for?

Besides the usual requests for “binders” and “sliding” boards… A whole package for under $200.

Favorite Rome products and why?

My flask. I also have two pairs of Madison’s because they are the best bindings ever and I got sick of turning screws off the clock! I also LOVE my Blue because it makes me faster than the boys!

What’s your spirit animal?

Half pit bull half shark.

Tell us a joke?

Oh my gosh! Your epidermis is showing!!!

Any local riders you or the shop in general are especially stoked on?

LNP and MFR because I remember acronyms better than full names. Just kidding, they’re both steezy and G-gnarly. I also have to date myself and say that my first “real” boots were the Circe Wallace pro model so I’ve held a special place for her. And I have to say I’ve always admired Tara Dakides for being a super hot, bad ass lady.

What’s in the shop fridge right now?

I would say beer but we actually have a separate cooler for that which is stocked with mircrobrews, imports and even the homemade bathtub shit. Our food fridge usually has about six dozen eggs (from the guy up the road) and spicy condiments for the guys’ nasty German cuisine which is usually sitting out all morning for lack of fridge space and belief that what does not kill you makes you stronger (and more regular).

You’re stuck on a chairlift for 8 hours, who are the 3 people you’d like to be stuck with?

My brother because he’s the funniest kid I know, my boyfriend because he’s nice to look at and Bill Murray because I have a crush on him.

Best pick up line?

Wanna make-out?

If you could do only one trick the rest of your life, what would it be?

Hmm, I grew up surfing in central CA and now reside in central PA so I have to say my favorite “trick” which is not really a trick but just what I’d like to be doing all day, every day, is ripping into a toe-side lip, board sliding while dragging my back hand- like I’m destroying a perfect wave. That sounds gay.

Pow lines or park laps?

POW POW! (see above)

Best shred flick of the season?

I would like to take you back a few seasons, actually about ten seasons, to The Resistance! The allusion to A Clockwork Orange really did it for me.

What one thing would you change about snowboarding to make it better?

Ban unzipped jackets (that are only open to show off cleavage or a collegiate t-shirt), wearing goggles around your neck while riding, scrunching track/sweatpants above sloppily laced boots , and creating a human cluster-fuck at the top of the park. Just fucking go already or get the fuck out of my way, some of us actually like to ride while we’re here!!

Describe the perfect day of riding.

Well, it all starts with Irish cream in my coffee, bluebird skies and first tracks on something deep and something steep- preferably in Vermont because I LOVE Vermont!! Some glade runs, some barenjager, some “sprained ankles” in the mid-day lodge and a tofurkey and cheese sandwich on a waffle from Waffle Haus because it is MY day and they serve those on MY day. A few #9’s later and there we go again, shredding the gnar in New England , working on our goggle tans. Of course the resort is empty today except for my brother, my boyfriend and my man Bill to tell me how vicious and pretty I am. Just kidding, all my other friends are there too.