You know how sometimes you get that one skate out of a batch of decks that just has a dead feel—that lifeless feeling of just having no pop? Bad luck.

In creating our collection of reverse camber boards, our design objective was to dial-in the feeling of skate-style, pow-surfy snowboarding, while at the same time injecting it with specific pop-inducing technologies that would eliminate the dead-feel found in a lot of rocker boards. Loose and playful? Yes. But mushy and lifeless? Definitely not.

Poprock Technology is how we kill that dead-skate feel.

Poprock Technology is the integration and micro-balancing of three different control factors—camber profile, laminate design, and core construction. The result is a collection of playful, loose, press-happy reverse camber designs that still have a ton of pop for ollies, nollies and general tail-snapping fun. The result is better reverse camber. The result is more fun.

 

1985 Reverse Camber Profiles

This is the most surfy profile in the collection. A reverse camber section goes from the middle of one insert pack to the next terminating at -4 mm of camber. From the middle of each insert pack to the contact point, straight camber results in -11mm of camber at the contact points. The result is a ton of float in pow and a more powerful snap off the tail.

Park or pow, box or hip, this is the most versatile, kill-the-whole mountain profile in the collection. A mild reverse camber profile extends outside the insert pack, terminating at -3mm of camber. From the ends of the reverse camber to the contact points, straight camber results in -7mm of camber at the contact points. Tuned for a pure freestyle approach to the mountain and park, this profile also gives the board a natural de-cambered shape when up on edge for better edge hold and control through a turn and it lets the rider generate more edge pressure in the tip and tail for stronger turn initiation and completion.

This is the profile shaped for a life of riding rails, ledges, picnic tables and fun boxes. Between the feet, the profile is flat. Then from the inner-most inserts to the contact points a reverse camber profile in the tip and tail results in -5mm camber at the contact points. The result is locked-on stability and balance on rails with an easy-as-hell-to-press feel in the tip and tail. 5-0s were never this effortless.

The Z.Tech V Stringer in the Notch 1985 uses lightweight, dynamically flexing Zylon to add torsional and longitudinal power.

The Carbon V Stringers in the Pusher and Postermania add ollie/nollie pop and increased torque off your edge through the focused energy release of carbon.

The Glass Reverse-V Stringer in the Artifact 1985 gives a touch more pop in the nose and tail while allowing the feel to be as buttery as possible for riding rails and urban features.

Bamboo delivers a high-energy, snappy feel unlike any other type of wood laminate—this is the second way Poprock Technology complements the loose feel natural to reverse camber. In the Notch 1985, PowerAmp Technology lets you load up the tail for a slash and gives you the support you need to stomp big landings.