Addictive Collection

The Addictive Collection

The Freedom to Create

Art.

It is one of the things that has always been an ingrained, natural part of the SDS. From t-shirts to boards, posters to bindings, Rome’s designers have been at the forefront of redefining how art is expressed through snowboarding for the last seven years. And in the creative process at Rome, the designers have always had the freedom to explore the stuff they’re interested in. But there have also been parameters in which they need to operate—the perspectives of the Rome brand, the vibe of each model that is already established, and the approval of sales reps, riders and other people in the SDS.

The new Addictive Collection changes all of this.

With the creation of the Addictive Collection, we’ve thrown away the traditional parameters and constraints that the designers have always operated in. In doing so, it is primarily about artistic freedom: more freedom for the designers to explore exactly what they like; more freedom to ignore what is popular and sellable; more freedom to disturb and disrupt; more freedom to do random shit for reasons only understandable to the designer.

And with freedom naturally comes disorder: each piece is a stand-alone design with no connection to the other pieces in the Addictive Collection. Each design is purely its own thing with its own individual perspective.

For 2010, the Addictive Collection is a group of select Agents, a 390, and a Libertine created by artists inside Rome and a couple of their friends.