You didn’t really think it was easy, did you?
I just stumbled across this one, and since I’m in the middle of photographing our 2011 product line, Dumont is about to embark on the fun times that is color correcting of said photographs, and EVH is busy getting all the layout dialed in I felt it was a perfect video to post. See kids, getting a product from the photo studio into your hands (or eyes, if you see it on the web) is quite a drawn out process. We definitely don’t have such a fancy studio/camera/computer setup/elevator here at Rome, but we seem to manage. I hope you enjoy this video, and gain some insight on what it takes to make something as massive as a new catalog (or in this case, the cover of the new issue of Macworld).
Cover creation from Peter Belanger on Vimeo.