Abomination
a preface: if you know me, you know i’m a fan of beer. Most any kind will do, and Budweiser, or as Sully refers to it - “The micro-brew that made it”, hits towards the top of the list most times. I’m also a fan of good design, as well as the moniker ‘if it aint broke, dont fix it’. Worlds collided for me this morning.
I must give credit where credit is due - I first learned of this on fellow girthy designer and all around good guy Mr. Aaron James Draplin blog, as he uncovers one of the saddest sights i’ve seen in a while.
The old news part of this story is that Budweiser was bought out by Belgium based InBev. The newer, sadder news is what they have done to the Anheuser-Busch logo. Gone is the heroic looking eagle perched within the dominant A of their mark. Replaced with a fleeting image of a friendly looking eagle flying away from the new, uninventive word mark. A sad day for beer drinking designers across the country.
A legacy, capped off with a turd